Case Study: Concord Hotels achieves 75% frontline activation and unified, real-time communication with Beekeeper

How Concord Hotels Delivers Consistent Messaging Despite Language Barriers

Concord Hotels, an owner-operator with 150 properties and more than 5,600 frontline associates across nine regions, was struggling to deliver consistent, timely communication—relying on in-person briefings and bulletin boards and failing to reach roughly 30% of its workforce, with language barriers making matters worse. To modernize and centralize frontline communications, Concord Hotels partnered with Beekeeper and deployed its mobile-first frontline communication platform.

Beekeeper consolidated documents, policies, surveys and multilingual messaging into a single app, connecting all 5,600 associates for real-time communication and recognition; Concord Hotels reached 75% activation within three months. The solution increased productivity and efficiency, strengthened engagement and culture, helped the company stay connected to workers during COVID-19, and streamlined onboarding for newly acquired hotels.

Concord Hotels

Debra Punke

Chief Human Resources Officer