Case Study: FRHI Hotels & Resorts achieves a unified, highly engaged global workforce and 93% communication cost savings with Beekeeper

FRHI Hotels & Resorts - Customer Case Study

FRHI Hotels & Resorts, a global hotel management company with more than 125 properties and about 50,000 colleagues, faced fragmented internal communication after merging multiple brands. Many frontline employees had no regular email access (about 30,000), colleagues identified more with their individual brands than with FRHI, and the company needed a simple, mobile-first channel to unite workers across time zones, languages, and job roles. To address this, FRHI launched FRHI Talk, a custom-branded digital workplace powered by Beekeeper.

Using Beekeeper’s cloud-based internal communication platform, FRHI created a mobile-first, user-generated hub that drove two-way communication and leadership engagement. The initiative produced measurable gains: a 93% reduction in video production costs ($15,000 to $1,000), 86% employee satisfaction with internal information, 98% adoption among employees with active email accounts, 60+ monthly email reactivations to join the app, click-through rates above 30%, roughly 30 posts and 20 comments per day in some regions, and a 21% increase in employee engagement—demonstrating the impact of Beekeeper’s solution.

FRHI Hotels & Resorts

Alexandra Zeifman

Internal Communications, Project Manager