Case Study: Ole Smoky Distillery and Tanteo Spirits achieve stronger frontline connection and streamlined HR with Beekeeper

How a growing distillery keeps its frontline culture strong

Ole Smoky Distillery and Tanteo Spirits, a rapidly growing and highly visited distillery, faced a mounting communication problem: frontline staff in production, retail, and sales were often disconnected because they lacked email or mobile-friendly tools, causing missed updates, higher HR workload, and payroll friction. To address this, Ole Smoky turned to Beekeeper’s Frontline Success Platform — a mobile-first employee communications solution with ADP integration and an FAQ chatbot — to give hourly teams a single, accessible place for company news and HR tasks.

Beekeeper was rolled out in about three weeks as a central hub for real-time updates, targeted departmental messages, event management, payslip access, and self‑service answers via the FAQ chatbot. The platform connected frontline teams across locations, reduced repetitive HR requests, enabled on‑demand payroll visibility through ADP (leading to fewer emergency pay cycles and more direct deposit enrollments), and helped preserve Ole Smoky’s tight-knit culture while scaling.

Ole Smoky Distillery and Tanteo Spirits

Roland Parker

Employee Experience Specialist