Case Study: Zillow Group builds a more transparent real estate advocacy platform with Beekeeper Group

Zillow Group drives 30,000 visitors in six months with Beekeeper Group

Zillow Group faced the challenge of advocating for its complex real estate platform while balancing the competing interests of its key stakeholders: consumers, realtors, and multiple listing services. They needed a coherent and compelling way to communicate their stance to policymakers. Beekeeper Group used its Strategic Messaging Framework to help Zillow craft its Real Estate Bill of Rights.

Beekeeper Group developed an engaging microsite for Zillow that used simple language and an inviting design to make the platform's recommendations accessible to all audiences. The solution resulted in over 30,000 unique visitors and nearly 54,000 pageviews within the first six months, with about 10% of users engaging deeply with the individual case studies.

Zillow Group