Case Study: National Alliance on Mental Illness (NAMI) strengthens workplace mental health training with Beekeeper Group

NAMI launches 4-part workplace mental health training with Beekeeper Group

The National Alliance on Mental Illness (NAMI) faced the challenge that its partners lacked the training and tools to empower their staff to confidently discuss mental health with managers or address a team member in crisis. To meet this need, NAMI engaged Beekeeper Group for a creative and visual communications solution.

Beekeeper Group produced a high-quality, four-part video series featuring NAMI staff and spokespersons. These videos, along with complementary infographics, were uploaded to a partner's learning management software, creating a new engagement channel for NAMI. This solution successfully provided structured training for employees and managers at its partner organizations.

National Alliance on Mental Illness (nami)