Case Study: DC Coalition Against Domestic Violence raises awareness for survivors with Beekeeper Group

DC Coalition Against Domestic Violence earns 286,468+ impressions with Beekeeper Group

The DC Coalition Against Domestic Violence faced significant challenges in reaching domestic violence survivors who experienced increased isolation and barriers to seeking help following the pandemic. They partnered with Beekeeper Group to develop a public awareness campaign that needed to feel local, credible, and human to effectively connect with their target audience.

Beekeeper Group produced an original public service announcement filmed in DC neighborhoods to create a local and authentic feel. The PSA was promoted across social media and transit placements, earning a Telly Award and driving significant engagement. The campaign achieved over 286,468 total impressions and generated more than 5,631 clicks through to the DCCADV website, providing a lasting resource for their awareness efforts.

DC Coalition Against Domestic Violence