Case Study: America's Credit Unions protects its tax exemption with Beekeeper Group's advocacy campaign

America's Credit Unions secures tax exemption with Beekeeper Group after 861,000 grassroots messages

America's Credit Unions, representing thousands of credit unions and their 144 million members, faced a challenge when their not-for-profit tax status was at risk from new legislation. They partnered with Beekeeper Group to develop an advocacy and awareness campaign to educate lawmakers and consumers on the importance of the credit union tax exemption.

Beekeeper Group created a campaign branded "Don’t Tax My Credit Union," which included a dynamic website hub featuring stories and impact reports. The solution successfully resulted in the legislation being signed into law with no change to the credit union tax exemption. Beekeeper Group's efforts helped generate over 861,000 grassroots messages to lawmakers, contacting every Congressional office.

America's Credit Unions