Case Study: Morning Brew achieves efficient subscriber growth with beehiiv Ad Network

Why Morning Brew is doubling down on the beehiiv Ad Network

Morning Brew, a newsletter-first media company, needed a new channel to efficiently reach high-intent readers and drive measurable subscriber growth. They turned to the beehiiv Ad Network to achieve scalable, performance-based audience expansion.

Using the beehiiv Ad Network, Morning Brew launched a campaign that ran across 17 newsletters, delivering over 250,000 impressions. The solution allowed for continuous optimization, and the campaign successfully hit target CPAs with click-through rates exceeding 1.25%. The results were so effective that Morning Brew renewed its campaign with beehiiv, achieving efficient subscriber growth while also generating revenue for the newsletter publishers in the network.

Morning Brew

Alex Martinez

Growth Marketer