Case Study: Overtime grows Even the Odds to 10,000+ subscribers with beehiiv

Overtime grows Even the Odds to 10,000+ subscribers with beehiiv

Overtime, a digital sports publisher, needed a more robust platform for its sports betting newsletter, Even the Odds, after outgrowing Substack. The challenges with the previous platform included a lack of a built-in referral system, reliance on incompatible third-party growth tools, and limited subscriber segmentation. This manual operational overhead hindered their ability to scale effectively, prompting the move to the vendor beehiiv.

By switching to beehiiv, Overtime leveraged the platform's native growth infrastructure. The built-in referral program and advanced segmentation tools eliminated the need for external tools and manual tracking. This solution allowed the team to efficiently run large-scale campaigns, resulting in over 10,000 subscribers in the first year, a 46% open rate from a key promotion, and a significantly reduced operational burden. beehiiv provided the scalable framework needed to identify high-engagement readers and focus on effective growth strategies.

Overtime