Case Study: The B-Side achieves 10,000 subscribers and 60% open rates with beehiiv

How The B-Side Gets 60% Open Rates on beehiiv

B-Side, a new daily Gen-Z newsletter from Boston Globe Media, faced the challenge of reaching a younger audience that was not consuming news through traditional local media channels. They needed a platform to build a dedicated, email-first media brand from the ground up, leading them to choose the vendor beehiiv for its newsletter platform.

Using beehiiv, the team implemented a high-intent growth strategy focused on targeted acquisition rather than blasting existing lists. The solution enabled them to build a distinct brand and access deep analytics. As a result, The B-Side achieved 10,000 subscribers and sustained an exceptionally high ~60% open rate within just five months on the beehiiv platform.

B-Side

Andrew Grillo

Director of New Product Revenue