Case Study: Fantasy Life achieves 200% higher click-through rates with beehiiv

How Fantasy Life Increased Click-through Rates by 200%

Fantasy Life, a fantasy football newsletter with over 300,000 subscribers, faced a challenge with its previous email platform, Klaviyo. As the newsletter scaled, the team needed deeper analytics, better audience segmentation, and a more efficient workflow to understand what content was driving engagement and to make more informed decisions.

The company switched to the beehiiv platform to utilize its newsletter-native analytics and segmentation tools. By implementing beehiiv's 3D analytics and advanced audience cohorts, Fantasy Life achieved a 100% increase in open rates and a 200% increase in click-through rates, while also decreasing unsubscribe rates and improving deliverability.

Fantasy Life

Eliot Crist

Chief Executive Officer