Case Study: VISIT FLORIDA achieves 712% AI visibility growth with Beeby Clark+Meyler

VISIT FLORIDA boosts AI visibility 712% with Beeby Clark+Meyler

The customer, VISIT FLORIDA, the state's official tourism marketing corporation, faced the challenge of adapting its over 200 destination pages to Google's shift toward AI Overviews. Their outdated content was not optimized for modern, query-based search, threatening their organic visibility. Their vendor, Beeby Clark+Meyler, needed to find a scalable solution to modernize this high-volume content efficiently.

Beeby Clark+Meyler implemented an AI-powered content modernization workflow, combining generative AI for initial research with human editorial review and technical schema markup. This solution led to a 712% increase in AI Overview visibility for VISIT FLORIDA's pages and delivered massive year-over-year traffic increases for individual destinations, such as a 657% click growth for Sanibel Island.

VISIT FLORIDA