Case Study: Hawaiian Tropic Repositions Its Brand with Beeby Clark+Meyler

Hawaiian Tropic shifts to 100% digital with Beeby Clark+Meyler

Beeby Clark+Meyler partnered with Hawaiian Tropic, which was undergoing a rebrand from a sun care product to a beauty product. The challenge was to reposition the brand and get the target audience to incorporate Hawaiian Tropic into their everyday beauty routine under the new "Aloha Therapy" concept.

Beeby Clark+Meyler proposed and executed a digital content campaign, taking beauty influencers to Hawaii to create a wide range of assets. The solution included short and vertical videos, branded photography, social content, and a website redesign. The campaign was so successful that the client redirected all of its spending to be 100% digital for the entire initiative.

Hawaiian Tropic