Case Study: Xenon Group achieves triple-digit lead growth with BeeBrilliant

Xenon Group boosts leads 200% with BeeBrilliant

Xenon Group, a small family-owned business specializing in professional development for the facilities management sector, partnered with the vendor BeeBrilliant to transform its digital performance and boost lead generation. Their challenge was to increase the volume of qualified enquiries for their courses through more effective online marketing.

BeeBrilliant implemented a comprehensive solution involving a refined content strategy for organic growth, an improved website user experience, and optimized Google Ads campaigns to capture high-intent traffic. The results delivered by BeeBrilliant included a 200% increase in lead volume, a 233% rise in PPC conversions, and a 94% decrease in cost per lead, supported by 57 new top 10 organic keyword rankings.

Xenon Group