Case Study: AXB Group achieves major eCommerce growth with BeeBrilliant

AXB Group boosts Google Ads revenue 720% with BeeBrilliant

AXB Group, a leading manufacturer and distributor of frozen drink supplies, faced challenges operating in a highly seasonal and competitive market. The company sought strategic digital support from vendor BeeBrilliant to navigate these challenges and manage a period of major growth and new business acquisitions.

BeeBrilliant provided a mix of digital marketing, technology, and operational support. This included SEO, Google Ads management, email marketing, and the development of a trade ordering portal. The results for AXB Group included a 720% increase in Google Ads revenue, a 10x return on ad spend, and a 73% reduction in customer acquisition costs, turning search traffic into a key driver of business growth.

AXB Group