Case Study: BST Solutions achieves seamless bidirectional sync of 200,000+ HubSpot and Microsoft Dynamics CRM records with Bedrock Data

BST Solutions uses Bedrock Data to integrate over 200,000 records between HubSpot and Microsoft Dynamics CRM

BST Solutions, a global safety consulting firm, needed to connect disparate systems after adopting HubSpot for marketing while using Microsoft Dynamics CRM for sales and Cvent for event management. They required a bidirectional integration so HubSpot leads and analytics would sync into Dynamics CRM and CRM updates would flow back to HubSpot to enable automated marketing and give sales reps timely, enriched lead data. BST Solutions selected Bedrock Data’s integration platform to address this challenge.

Bedrock Data implemented a bidirectional integration connecting HubSpot, Microsoft Dynamics CRM, Cvent and GoToWebinar, mapping and keeping over 200,000 records and numerous fields in sync — including lead source, last form submitted, pageviews, visits, lead score, email opt-out, registration status and events registered for. The integration runs seamlessly, enabling automated cross-system marketing, giving sales reps enriched activity data in Dynamics, and ensuring event registration data flows into CRM; measurable impact includes 200,000+ records synced and continuous real-time updates across systems.

BST Solutions

Nolan Vick

Marketing Analyst