Case Study: Elanco achieves faster retail insights and stronger storytelling with Bedrock Analytics

How Elanco Gained A Competitive Edge In Pet Health Retail With Bedrock Analytics

Elanco’s U.S. Pet Health division faced a significant challenge in a fragmented retail landscape, where its data was spread across multiple sources. This lack of a unified platform meant it took their team several days to compile basic category performance views, hindering their competitive edge. To overcome this, Elanco turned to Bedrock Analytics for a centralized analytics solution.

By implementing the Bedrock Analytics platform, Elanco successfully harmonized five distinct data sources into a single environment. This solution slashed the time to generate insights from days to under five minutes, enabling faster market response and more powerful, data-backed retail storytelling. The measurable impact for Elanco was the transformation of retail analytics from a manual burden into a strategic advantage.

Elanco

Jesse Chester

Sr. Director – Category Leadership