Case Study: AC Foods achieves real-time sales insights with Bedrock Analytics

How AC Foods Implemented Bedrock for Smarter, Faster Selling

AC Foods, the grower-marketer for Sumo Citrus, faced challenges with messy, seasonal produce data that was trapped in siloed Nielsen and Circana reports and unmanageable Excel dashboards. This made it difficult to analyze category performance and respond to retailer inquiries in a timely manner, hindering their ability to scale. They chose Bedrock Analytics to unify their data and empower their lean team with self-service analytics.

Implementing Bedrock Analytics provided a single, harmonized view of their data, streamlining workflows and enabling real-time insights. The results included a simplification of key metrics, access to fresher weekly data, and the ability for sales to answer buyer questions on the fly during calls. This fostered greater credibility with retailers and provided AC Foods with a significant competitive advantage in their fast-moving market.

AC Foods

Matt Dini

Brand Manager