Case Study: Cigna boosts member engagement with Bedlam Agency’s gamified healthcare experience

Cigna — Gamifying Healthcare

Cigna, a major health insurance provider, faced the challenge of engaging its busy and overwhelmed members to take a more active role in their health and insurance responsibilities. With countless health-tracking tools available, none provided a single, trusted source for simple and actionable steps that could also lead to lower insurance costs. The Bedlam Agency was engaged to address this issue.

Bedlam Agency developed a highly personalized, multichannel, and gamified experience for Cigna. This solution consistently coaches and engages members to improve their health through easy and measurable steps. The results included the creation of new digital touchpoints and provided members with numerous healthcare savings options, leading to a more engaged membership and helping them to live healthier lives.

Cigna