Case Study: Union Bank achieves instant, accurate marketing reporting and clearer decisions with Beckon

Union Bank - Customer Case Study

Union Bank’s centralized eMarketing team supports five lines of business, 38 verticals and 46 products across email, web, mobile, social, display and search. Their rapid execution outpaced reporting: analysts spent hours pulling disparate data from multiple systems, aggregating and allocating metrics in manual PowerPoint workflows, which left little time for analysis and required specialized institutional knowledge.

Beckon worked with the team to build a comprehensive taxonomy and automated tagging, routed core digital data into a single system, and automated aggregation, allocation and cross-channel diagnostics. The result is a system of record with continuously updated, marketer-ready dashboards — real-time answers to questions that once took days, clearer decisions about spend and performance, and more time for the team to focus on strategy instead of manual reporting.

Union Bank

Juan Silvera

SVP E-Marketing, Union Bank