Case Study: Mindjet achieves end-to-end marketing visibility and accurate ROI with Beckon

Mindjet - Customer Case Study

Mindjet is a fast-growing enterprise software company whose agile marketing team runs tight, iterative programs to drive innovation and demand. Despite strong execution, the team faced blind spots: budgeting categories didn’t align with campaign categories, activities weren’t consistently tagged to plan elements (customer segment, objectives), success criteria weren’t locked in up front, and marketing activity couldn’t be reliably tied to business outcomes.

Mindjet implemented Beckon to connect planning, execution, analytics and reporting: Beckon was configured with business objectives, targets and reporting categories, then ingested planned/committed/actual spend plus execution data from all tools, normalizing and tagging everything and linking trials, sign-ups and revenue. The result is integrated, at‑a‑glance dashboards and a single marketing system of record that aligns spend to outcomes, improves visibility across teams and agencies, and lets Mindjet move faster with clear ROI.

Mindjet

Jascha Kaykas Wolff

Chief Marketing Officer