Case Study: Microsoft Mobile achieves real-time omnichannel marketing visibility and faster optimization with Beckon

Microsoft Mobile - Customer Case Study

Microsoft Mobile needed a way to connect fragmented marketing and sales data across channels and partners to evaluate performance across the full customer journey. With data scattered in different systems and formats, slow monthly reporting, and a desire to move from TV-centric tactics to agile, digitally driven marketing, the team also wanted real-time KPIs and to test whether its 20 “high-quality engagements” truly predicted sales.

Beckon provided a unified, automated analytics platform that normalized marketing data, delivered real-time dashboards and diagnostic KPIs, and enabled weekly performance reviews. The result: far less time spent on reporting and more time optimizing (moving from 12 to 52 optimization windows a year), clearer attribution showing only a few engagements actually predict sales, improved marketing mix and spend decisions, and a stronger, measurable connection between marketing activity and business outcomes.

Microsoft Mobile

Jared MontBlanc

Director of Planning & Insights, Microsoft Mobile