Case Study: Dropbox creates a memorable summer celebration with Because Experiential Marketing

Xanadu - Customer Case Study

Dropbox wanted a fresh, creative spin on its annual summer BBQ for the Dublin team and their families. Because Experiential Marketing was brought in to develop an engaging corporate event concept that would make the celebration feel memorable and highly tailored to the audience.

Because Experiential Marketing created “Xanadu,” an immersive fantasy-themed summer festival built around imagination, curiosity, illusion, and wonder. The result was a highly memorable event that Dropbox said would be talked about for years, though no specific numerical metrics were provided.

Xanadu