Case Study: WWF-UK boosts conservation fundraising with Because Experiential Marketing’s VR tiger experience

WWF-UK - Customer Case Study

WWF-UK needed a memorable, emotive way to raise awareness of the threats facing tigers in the wild and to encourage support for its conservation work. Because Experiential Marketing responded with an experiential campaign using virtual reality and CGI 360° film-making to help audiences better understand the urgency of the issue.

Because Experiential Marketing created a VR tiger experience that let participants come face-to-face with tigers in the wild, supported by WWF-UK ambassador Will Young and launched at Westfield shopping centres. The campaign delivered 5K VR engagements, 12K participant photos, and a 21% increase in sign-ups compared with traditional fundraising.

WWF-UK