Case Study: Vans boosts UltraRange launch with Because Experiential Marketing

Vans - Customer Case Study

Vans worked with Because Experiential Marketing to launch the UltraRange, a new shoe inspired by Vans athletes and designed for versatility, comfort, and fit. The challenge was to make the product stand out in the UAE market and connect with a young male and female audience in an authentic way.

Because Experiential Marketing created an influencer-led experiential campaign by selecting five local micro-influencers and sending them on a desert adventure featuring dune bashing, sand boarding, quad biking, and camping. The agency handled everything from recruitment and logistics to production, delivering hero video and photo content for Vans and Sun and Sand Sport social channels and the influencers’ own pages; the campaign launched in April 2018, though no measurable results were provided in the case study.

Vans