Case Study: The Burj Khalifa achieves fresh, authentic social storytelling with Because Experiential Marketing's Through the Lens influencer campaign

The Burj Khalifa - Customer Case Study

The Burj Khalifa worked with Because Experiential Marketing to launch a social campaign that would stand out from the repetitive, transactional content common in its category. Emaar wanted to move beyond standard promotional messaging and instead highlight local talent while creating authentic, engaging content for The Burj Khalifa’s social channels.

Because Experiential Marketing created “Through the Lens,” a social media and influencer video series that spotlighted two local photographers, @ajtravel and @ajvd, and explored what inspires them to capture the landmark. The campaign delivered a diverse set of videos that offered a fresh perspective on the iconic building and deeper insight into the photographers’ creative process, though no specific numerical results were reported.

The Burj Khalifa