Case Study: Sydney Water wows crowds and boosts tap water uptake with Because Experiential Marketing's 360-degree video experience

Sydney Water - Customer Case Study

Sydney Water partnered with Because Experiential Marketing to refresh an educational stand at the 2017 Sydney Royal Easter Show. Their challenge was to engage children and teens with the “source to tap” journey of Sydney’s drinking water, highlighting the benefits of tap water over bottled water in a crowded, high-footfall environment.

Because Experiential Marketing responded with an immersive 360-degree video experience, taking visitors from a kitchen glass of water to the Blue Mountains source, then underwater to explore the environmental impact and cost of bottled water. More than 10,000 people tried the VR experience, and post-engagement polling showed a positive shift in attitudes, with 2 out of 3 bottled water drinkers saying they would choose tap water afterward.

Sydney Water