Case Study: LEGO boosts family engagement and sales with Because Experiential Marketing’s LEGO Family Roadshow

Lego - Customer Case Study

Because Experiential Marketing worked with LEGO on the LEGO Family Roadshow, a multi-brand experiential event designed to immerse children and parents in the worlds of LEGO Chima, LEGO Duplo, and LEGO Friends. LEGO’s challenge was to create a highly engaging roadshow-style experience that would drive sales and recruit new members to the LEGO Club.

Because Experiential Marketing delivered a family-focused roadshow that brought together three experiential events in one, inviting visitors to discover and play across LEGO’s Chima, Friends, and Duplo brands. The campaign attracted 125K visitors, generated 1.2M opportunities to see, and achieved a 7.5% conversion rate, creating strong engagement and thousands of smiles.

Lego