Case Study: Hive boosts purchase intent and product recall with Because Experiential Marketing

Hive - Customer Case Study

Hive wanted to make its smart home ecosystem easier for mainstream consumers to understand and trust. Because Experiential Marketing helped the brand break down the complexity of its connected home products—covering heating, lighting, plugs, leak detection, cameras, and sensors—using experiential marketing, immersive technologies, and virtual reality.

Because Experiential Marketing created benefit-led, emotive experiences that showed Hive’s products in real-life scenarios through interactive stands, brand ambassadors, and VR assets at consumer and trade events across the UK, including CES 2018 in Las Vegas. The campaign drove strong results, with 41% purchasing directly from the stand, an 80% increase in purchase intent, and 85% specific product recall, according to independent PACL research.

Hive