Case Study: Häagen-Dazs boosts Wimbledon engagement and sales with Because Experiential Marketing

Häagen-Dazs - Customer Case Study

Häagen-Dazs partnered with Because Experiential Marketing to launch its new five-year sponsorship with Wimbledon. The challenge was to create live activity that would drive immediate sales, attract new customers, and highlight the brand’s 100% natural ingredients through experiential marketing and events/sponsorships.

Because Experiential Marketing delivered more than 30 days of activations across London, Manchester, and Birmingham, starting at Selfridges and Ascot and finishing with a high-profile presence at the 2016 Wimbledon Championships. The campaign generated 15K photo booth participants, 2K sales, and 28K customer engagements, helping Häagen-Dazs earn recognition as the “most effective sponsor during Wimbledon 2016.”

Haagen-Dazs