Case Study: Glenfiddich builds brand love with Because Experiential Marketing’s VR and in-bar sampling experience

Glenfiddich - Customer Case Study

Glenfiddich, the world’s most awarded single malt Scotch whisky, wanted to generate buzz around its maverick positioning and reconnect consumers who had either never tasted the brand or had become unfamiliar with it. Because Experiential Marketing used experiential marketing, immersive technology, and virtual reality to help build a stronger emotional attachment to the product.

Because Experiential Marketing created a dramatic in-bar sampling experience that immersed consumers “in the whisky” through VR, adding a creative and unexpected twist to traditional sampling. The campaign delivered 780 consumer engagements, 650 drams of Glenfiddich sampled, and 112 VR experiences, helping build brand love and advocacy for Glenfiddich.

Glenfiddich