Case Study: Gillette achieves 30% sales uplift with BEcause Experiential Marketing’s VR experience

Gillette - Customer Case Study

Gillette partnered with Because Experiential Marketing to launch the Gillette ProShield razor in Australia, facing the challenge of explaining its key benefit in supermarkets and pharmacies without using physical product demonstrations. With shaving irritation a major consumer pain point, the brand needed an engaging in-store way to show how the razor’s lubrication strips work.

Because Experiential Marketing created an immersive virtual reality experience that took shoppers on a rollercoaster-style journey along the razor’s yellow lubrication strip and into a close-up shaving scene. The activation delivered an entertaining product demo and drove a 30% sales uplift for Gillette ProShield versus stores without the VR experience, demonstrating the impact of the campaign.

Gillette