Case Study: Fulfil achieves major social buzz and product launch success with Because Experiential Marketing

Fulfil - Customer Case Study

Fulfil, Ireland’s No. 1 protein bar brand, wanted to make a big splash for its new Chocolate Hazelnut Whip flavour and position it as a “pure gold” addition to its range. Because Experiential Marketing was brought in to create a memorable launch that could stand out in a crowded category and engage both consumers and influencers across Ireland, using experiential marketing and sampling.

Because Experiential Marketing transformed a former banker’s hall in Dublin into the yellow-clad #BankOfFulfil, where visitors could try their luck with a vault of safety deposit boxes and interact with brand ambassadors, media, and influencers. The campaign was amplified through social media and an online vault activation, delivering 2.1M social impressions, 70K social engagements, and 15K competition entries on- and offline.

Fulfil