Case Study: Fanta boosts social engagement with Because Experiential Marketing

Fanta - Customer Case Study

Fanta partnered with Because Experiential Marketing to help drive trial among teens and young adults for its iconic orange soda, while finding a fresh way to engage directly with its target audience and encourage social sharing. The brand needed a unique, exciting experiential activation that would bring Fanta Play to life in an environment that matched its youthful energy.

Because Experiential Marketing transformed Spin 1038’s Sandstorm beach fun run into Fanta Sandstorm, integrating Fanta branding across the 5k obstacle course with photoboards, start and finish lines, obstacles, banners, and product sampling at the finish. The activation reached 3,000 participants and supporters and delivered strong digital impact, including 4.4M social media reach, 177K social engagements, and 1M Snapchat views.

Fanta