Case Study: Emaar Properties boosts engagement and brand awareness with Because Experiential Marketing

Emaar Properties - Customer Case Study

Emaar Properties, one of Dubai’s leading real estate developers, wanted to create a truly exceptional WiFi experience across its portfolio while driving awareness, excitement, and customer satisfaction. Because Experiential Marketing helped launch Emaar Ultimate Wifi, a free, unlimited service that automatically connects visitors across Emaar properties.

Because Experiential Marketing delivered a cross-channel experiential, influencer, and social campaign featuring five micro-influencers, hero video content, and out-of-home activations such as valet tags, posters, animations, and selfie spots. The campaign generated 181K impressions, 107K reach, and a 14.5% engagement rate, roughly four times the average.

Emaar Properties