Case Study: Dulux achieves vibrant young-audience engagement with Because Experiential Marketing

Dulux - Customer Case Study

Dulux wanted to help a younger audience appreciate the transformational and emotional power of colour. Because Experiential Marketing supported the brand with experiential marketing and events sponsorship to create a memorable way to connect with people through colour.

Because Experiential Marketing secured headline sponsorship for Dulux at The Color Run™ and added Dulux’s own distinctive splash of colour to the event experience. The activation reached 90K runners, generated 80K word of mouth, and delivered 16M social reach, giving participants vibrant memories and highly shareable photos.

Dulux