Case Study: Continental Tyres boosts fan engagement with Because Experiential Marketing

Continental Tyres - Customer Case Study

Continental Tyres worked with Because Experiential Marketing to bring its key brand message of grip to life in a way that would resonate emotionally with cycling fans. The challenge was to communicate the importance of tyre grip in a fun, memorable, and relevant format during a major sporting event, using experiential marketing, immersive technologies, and virtual reality.

Because Experiential Marketing delivered live activations at Green Park, St Paul’s, and Kingston during the 2016 Prudential RideLondon-Surrey Classic. The experiences combined interactive elements with immersive tech, generating 830 VR engagements, more than 900 participant photos, and reaching 18K race fans.

Continental Tyres