Case Study: SimpleDeal boosts local app awareness and community testing with Beautiful Planning Marketing & PR

SimpleDeal launches in a 6-month PR campaign with Beautiful Planning Marketing & PR

SimpleDeal, a mobile app revolutionizing local dining by providing real-time restaurant deals, needed a strong PR campaign for its targeted launch in Long Beach, California. The challenge was to maximize local exposure and gather crucial user data for a future national rollout. The company retained Beautiful Planning Marketing & PR for a six-month contract that included Southern California public relations and a social media push.

Beautiful Planning Marketing & PR built a media mix targeting local and tech press, morning shows, and restaurant trade outlets. Their solution crafted messaging that positioned SimpleDeal as a community-focused alternative to other deal services. The campaign secured high-profile coverage, including a segment on Good Day Sacramento and features in the Wall Street Journal. This effort successfully increased app awareness, provided valuable user data for investors, and set the stage for future partnership negotiations.

SimpleDeal