Case Study: Sabon boosts brand awareness with Beautiful Planning Marketing & PR

Sabon boosts beauty media reach with Beautiful Planning Marketing & PR and a $129 million milestone

Sabon, a leading luxury bath and body brand, faced the challenge of increasing its brand awareness and public product knowledge. To address this, they partnered with Beautiful Planning Marketing & PR (BPM-PR Firm) for a targeted public relations campaign.

Beautiful Planning Marketing & PR built a strong media mix for Sabon, focusing on digital press pushes and crafting strong messaging around the brand's unique benefits. The successful campaign secured placements in major outlets like Yahoo Beauty, MarieClaire.com, Allure Magazine, and Buzzfeed. This effort significantly increased brand awareness, SEO, and led to successful collaborations, culminating in Sabon's acquisition for $129 million in 2016.

Sabon