Case Study: Rebtel boosts India calling awareness with Beautiful Planning Marketing & PR

Rebtel sparks 500,000+ viral views with Beautiful Planning Marketing & PR

Rebtel, a profitable international calling company, approached Beautiful Planning Marketing & PR for assistance with a major rebranding initiative. Their challenge was to create a fresh, non-cookie-cutter campaign that would generate significant buzz, particularly within Indian American and Indian communities, to promote their new True Unlimited Calling to India service. They sought a rebellious brand image through PR, celebrity tie-ins, and publicity stunts.

Beautiful Planning Marketing & PR generated and executed a multifaceted campaign. This included a viral video series with comedian Vir Das, a #DesiProblems social media contest involving celebrities, and a high-impact publicity stunt in Times Square featuring Bollywood dancers. The solution resulted in extensive media coverage from outlets like Ad Age India, BuzzFeed, and Business Insider. The campaign's videos amassed over 500,000 views, successfully generating the desired widespread attention for Rebtel's new offering.

Rebtel