Case Study: Hot 97 boosts Summer Jam press coverage and media management with Beautiful Planning Marketing & PR

Hot 97 manages 700 media requests and seats 70 elite press with Beautiful Planning Marketing & PR

The New York radio station Hot 97 (WQHT FM) faced a challenge in elevating the media profile for its 20th Anniversary Summer Jam concert. Having never hired an outside PR firm before, its small in-house team needed assistance to secure more serious press coverage from outlets like The New York Times, rather than just music bloggers, and to manage complex on-site logistics for media. They engaged the Event PR Division of vendor Beautiful Planning Marketing & PR (BPM-PR Firm) for support.

Beautiful Planning Marketing & PR implemented a comprehensive solution, blasting its elite media contacts to generate over 700 press requests. The team meticulously vetted these requests to ensure high-value coverage, requiring pre- and post-event articles for attendance. On-site, BPM-PR Firm managed a smooth press check-in process, successfully identified and turned away non-credentialed media, and seamlessly seated 70 elite press members in skyboxes. The result was a flawlessly executed media strategy that delivered serious press attention for Hot 97.

Hot 97 (wqht FM)