Case Study: Home Grown builds and nurtures its entrepreneurial community with Beauhurst

How Home Grown Uses Beauhurst to Find New Members

Home Grown, a London-based private members' club for entrepreneurs, needed to identify and attract a highly specific, curated membership base. To build this community, they required a way to precisely target high-growth business founders and investors. They turned to the Beauhurst platform to access detailed data on companies and their stakeholders to facilitate this outreach.

Using Beauhurst, Home Grown implemented highly targeted campaigns, pulling lists of relevant founders based on specific criteria like location and growth stage. The platform provided verified contact details and recent news articles to personalize their outreach. This solution from Beauhurst resulted in excellent engagement, including email open rates of over 40%, and was instrumental in helping Home Grown successfully build and nurture its eclectic membership community without resorting to paid advertising.

Home Grown

Jessica Barwell

Marketing Communications Manager