Case Study: Valvoline Cummins boosts customer connect to 70% with BeatRoute

Valvoline Cummins lifts customer connect from 25% to 70% with BeatRoute

Valvoline Cummins, an automotive lubricants and FMCG distributor in India, faced significant challenges in managing its field sales execution. The company struggled with limited visibility into field activity, fragmented sales processes, and a low customer connect ratio of only 25-30%. To address this, they partnered with vendor BeatRoute to implement its Sales Force Automation (SFA) platform and routing tools.

BeatRoute provided a unified digital solution featuring smart routing, offline functionality, and real-time tracking. This implementation led to a dramatic improvement in Valvoline Cummins' customer connect, which increased from 25-30% to over 70%. The BeatRoute solution also provided supervisors with greater field visibility and enabled leadership to make data-backed decisions, resulting in a more scalable and efficient sales operation.

Valvoline Cummins