Case Study: Perfetti Van Melle Indonesia triples retail coverage with BeatRoute

Perfetti triples retail coverage in 3 years with BeatRoute

Perfetti Indonesia, an FMCG confectionery company, faced the challenge of maximizing retail coverage across 300,000 geographically dispersed outlets with a limited sales team. To address this, they turned to vendor BeatRoute for its route optimization and sales force automation platform, seeking a solution to improve efficiency without expanding their field force.

By implementing BeatRoute's solution, which included geo-tagging outlets and providing offline-ready tools, Perfetti tripled its store coverage within three years. This was achieved without increasing the size of its sales team, significantly improving route efficiency and execution consistency for over 800 sales reps.

Perfetti