Case Study: OxyGlow Cosmetics scales its salon network with BeatRoute SFA

OxyGlow Cosmetics scales its India salon network with BeatRoute SFA

OxyGlow Cosmetics, a pioneer in the Indian beauty industry, faced significant challenges in managing its high-touch salon network. Their primary goals were to drive market expansion and ensure consistent field team coverage, but they struggled with a lack of real-time visibility into field operations, inconsistent beat plan adherence, and slow customer onboarding. To address these issues, they partnered with vendor BeatRoute to implement its Goal-Driven Sales Force Automation (SFA) platform.

BeatRoute's SFA solution provided OxyGlow with strategic visit planning, in-depth salon profiling, and streamlined order management. This enabled the sales team to transform into expert consultants, building stronger salon partnerships. The implementation resulted in streamlined field sales processes, accelerated market expansion, and real-time performance tracking. Ultimately, BeatRoute empowered OxyGlow's team with enhanced productivity and provided complete visibility into their professional channel.

OxyGlow Cosmetics