Case Study: Nurturemed Pharma Inc. achieves 20% higher sales productivity with BeatRoute

Nurturemed Pharma Inc lifts PMR productivity 20% with BeatRoute

Nurturemed Pharma Inc, a pharmaceutical company operating in the Philippines, faced challenges with low sales productivity and underutilized manpower. Their key issues included difficulty onboarding new customer accounts, a lack of sample delivery tracking, and no access to real-time insights for their sales reps (PMRs). To address these operational inefficiencies, they turned to the vendor BeatRoute for a solution using its sales execution platform.

BeatRoute implemented its goal-driven CRM SFA and sales app, which included scorecards, gamification, and a Learn & Demo module. This solution automated order-taking and sample tracking, enabled virtual demos, and provided real-time insights for managers. As a result, Nurturemed achieved a 20% increase in PMR productivity and visit schedule adherence, along with a 20% surge in prescription-based sales, demonstrating the measurable impact of the BeatRoute platform.

Nurturemed Pharma Inc