Case Study: Mega Fishing Corporation boosts field sales productivity with BeatRoute

Mega Fishing Corporation boosts field productivity over 17 months with BeatRoute

Mega Fishing Corporation, an FMCG company in the Philippines, faced challenges with low field visibility and inconsistent sales rep performance. Manual KPI tracking and a lack of real-time insights into retail execution were limiting their growth. To address this, they partnered with BeatRoute to implement its Field Sales Automation (SFA) platform.

BeatRoute provided a unified solution featuring gamified KPI tracking and cue-based insights for sales leadership. This deployment improved sales productivity and execution discipline across Mega Fishing's teams. The results included enhanced managerial visibility for timely interventions and a stronger, data-led focus on critical retail metrics like distribution reach, scaling success nationwide.

Mega Fishing Corporation