Case Study: a leading liquor brand in India achieves 50% higher outlet coverage with BeatRoute

Leading Liquor Brand in India lifts outlet coverage 30% with BeatRoute

The customer, a leading liquor brand in India, faced challenges with low outlet coverage, poor brand visibility, and a lack of alignment between its field sales activities and strategic business goals. To address this, the brand partnered with vendor BeatRoute and implemented its SFA software solution, which included features like KPI scorecards and gamification.

BeatRoute's solution provided structured beat planning, campaign execution tools, and performance tracking. This implementation led to significant measurable impacts, including a 50% increase in outlet coverage, a 40% improvement in visit frequency, and a 20% gain in range availability for the liquor brand.