Case Study: a leading FMCG brand unifies order execution and secondary sales visibility with BeatRoute

FMCG Leader unifies order execution across 3 businesses with BeatRoute

A leading fast-moving consumer goods (FMCG) company headquartered in the Philippines faced challenges scaling its order execution across its three business units: Packaged Food, Poultry & Meat, and Animal Feed. Its key issues included fragmented execution, inefficient beat planning, and a lack of unified visibility into secondary sales data. To overcome these hurdles, the company partnered with vendor BeatRoute to deploy its sales force automation (SFA) solution.

BeatRoute implemented its SFA app, integrated it with the company's SAP system, and deployed a distributor management system (DMS) alongside an AI recommendation engine. This solution provided the FMCG leader with a unified execution model, AI-driven order planning, and consolidated visibility into secondary sales. The results included scalable execution across all business lines, improved order quality, and better coordination between field teams and distributors, enabling more effective forecasting and decision-making.