Case Study: Danone India achieves 30% higher sales coverage with BeatRoute SFA

Danone India boosts sales coverage 30% with BeatRoute

Danone India sought to modernize its field sales operations, facing challenges from manual pen-and-paper processes, low visibility into retail execution, and inefficient data flow. To address this, the FMCG company partnered with BeatRoute to implement its Sales Force Automation (SFA) software, aiming to improve productivity and coverage.

BeatRoute deployed its intuitive SFA platform across India in just three months. The solution provided sales reps with a single app for orders and merchandising while offering management real-time dashboards. This implementation led to a 30% increase in effective sales coverage, full visibility into field activities, and faster, data-driven decision-making for Danone India.

Danone India